I was just looking into Liu Jo the other day, and honestly, the liu jo jewelry price (https://theweartique.com/collections/liu-jo-dubai-uae) range feels pretty mid-to-premium depending on what you pick. It's not super cheap, but it's not luxury-level either. Kind of sits in that space where you're paying for the brand style as much as the piece itself.
From what I've seen, simpler items like bracelets or small earrings are usually more affordable, while chunkier or more detailed pieces go higher. The materials aren't fine gold or diamonds, so you're really buying fashion jewelry with a polished look.
I think it makes sense if you like trendy designs and want something that feels a bit elevated without going all-in on high-end jewelry. But yeah, if you're expecting long-term investment pieces, that's probably not what this is about.